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  • Writer's pictureMehmood

The Golden Circle

According to Simon Sinek, an American author and motivational speaker, It doesn’t matter what you do, it matters why you do it?

People don’t buy what you do they buy why you do it!

Simon Sinek coined the concept of the golden circle. The point is to start with the WHY. What’s your vision? Why are you doing it? Once you have that you can decide how you are going to do it and what exactly you are going to do. What you do and how you do it just proves what you believe in. It shows your motivation i.e. the WHY!

Similarly, Stephen Covey, the author of The 7 Habits of Highly Effective People, presents the concept of Begin with the end in mind as Habit 2.

Begin with the end in mind.

It's the mental image of where you want to end up, your purpose, your vision.

This powerful concept is relevant in any undertaking at an individual level, team level or at organisational level.

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